Power BI consultant implement robust security measures to protect data. They configure role-based access, ensuring that only authorized users can view or modify specific reports and dashboards. Consultants use Power BI’s row-level security (RLS) features to restrict access to sensitive data within reports, ensuring that users only see the data relevant to them. Additionally, they encrypt data both at rest and in transit and implement compliance protocols for industries that require stringent data security, such as healthcare or finance. Their expertise ensures that data privacy and security standards are maintained throughout the reporting process.